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THE LITTLE STORY
Flora introduces ornament through technique rather than embellishment. The jacquard weave lets the motif emerge from structure—integrated into the fabric instead of applied onto it—so the pattern reads as refined and tactile, not decorative for its own sake. We developed Flora to sit between statement and neutrality: distinctive when seen up close, discreet from a distance. It is the kind of scarf that performs well in both product photography and daily use, offering identity without excess, and reinforcing Lorenne’s preference for design that is legible, controlled, and materially grounded.
